For the launch of a digital learning initiative that will enable online education and distance learning for high school students, TikTok has teamed up with LUMS and Pakistan’s first Edtech start-up, Edkasa. The “ExamReady” program, which is supported by TikTok, will promote digital learning to assist millions of Pakistani students.
Fahad Tanveer and Annum Sadiq, a husband and wife team, founded Edkasa after realizing that Pakistan’s outmoded and useless educational system had nothing to offer the country’s young people. They want a modernized educational facility, which no one was providing in Pakistan.
Through a year-long agreement, TikTok, Edkasa, and LUMS will work together to create more than 500 educational videos for the internet that span the subjects of chemistry, physics, and mathematics as well as study advice and exam-taking strategies. While Edkasa, as the project’s implementing partner, will create all of the content and host it on TikTok and other social media profiles, the Syed Ahsan Ali and Syed Maratib Ali School of Education at LUMS will offer advice on teaching methodologies and handle monitoring and evaluation of the project. The first batch of program content is anticipated to launch in August of this year.
Edkasa informed MENAbytes today that it had secured $320,000 in pre-seed funding from i2i Ventures. Despite being closed a few months ago, the round was just revealed today. Walled City Co., Zayn Capital, and “strategic angel investors” from Southeast Asia are also participants. Additionally, Edkasa has announced the availability of its exam-preparation app for high school (matric and intermediate) pupils, which was made available earlier this week on the Google Play Store.
The program offers more than 4,500 video clips that cover all physics, chemistry, math, biology, and English grammar themes. In the videos, “highly trained teachers” explain various ideas related to these areas. Each video includes a multiple-choice quiz so that students may practice and receive immediate feedback.
Edkasa also intends to include leaderboards that will display the top students in each topic to further gamify the experience. The app’s educators from Edkasa used past exams to create a total of over 15,000 questions.
The majority of the videos and quizzes on the app can be accessed for free, but for full access, students have two choices: an Exam Pack, which costs PKR 3,599 per month and gives them access to every subject on the app, or a Single Subject package, which costs PKR 899 per month and gives them access to everything from just one subject. In addition to launching Edkasa in 2017, the two also created a Youtube channel to test their luck there.