The social media giant X, formerly known as Twitter, is undergoing significant changes by introducing new services that allow creators to earn money through its ad revenue tool.
With nearly 397 million users, the micro-blogging platform faces competition from apps like Threads by Meta. To entice users, Meta offered a monetization program.
According to a blog post by X, the share of digital creators in advertising revenue would be determined by their monthly impressions and the number of replies to their tweets. Elon Musk, the company’s owner and billionaire magnate, emphasized that payouts would not solely depend on impressions but also on a proprietary metric based on ads.
X aims to become the best platform on the internet for creators to earn a living, and this is the first step in rewarding their efforts.
However, users worldwide must wait before receiving revenue from the app, as the payment system, Stripe, supports payouts only in specific countries. Additionally, creators need to subscribe to Twitter Blue.
While Elon Musk’s vision for X, where users can communicate, shop, entertain, mingle, and make online payments, is met with excitement, some tech experts remain skeptical, considering it a publicity stunt.
On the other hand, several top users, including Andrew Tate, have reported receiving payouts.
Elon Musk, as Twitter’s chief, continues to implement his vision for X, transforming it into an all-encompassing app for daily life. This rebranding is not new, as Musk had previously planned to create an all-in-one financial platform.
Recent media reports suggest that X will offer features such as booking online classes, bill payments, grocery orders, audio and video calls (similar to Meta apps), job applications, gaming streaming platforms, and even dating features.
With hundreds of millions of users, the social media app allows creators to monetize their content, similar to YouTube and Facebook.